7 Reasons Why Self Confidence is Essential to Small Business Success

If you don’t have a shopfront, and you are in business, then I believe you need as much self confidence as you can possibly muster.  I also believe that the degree to which you already possess or can develop self confidence is in direct proportion to your success.

The word ‘self confidence’ is bandied around a lot lately, but what does it mean and what is the relationship to business success?

Self confidence is believing in yourself, believing that you have what it takes to accomplish whatever you set your mind to. This dictionary definition links the idea of confidence to self belief.

Self confidence or self belief is necessary for business success because in today’s competitive world, more and more people are going into business than ever before.  You need self confidence to achieve business success.  You need to;

1.     Stand out in the marketplace

With more and more people offering the same products and services, you must find a way to distinguish yourself from similar businesses.  I have been an unpaid life coach since I was a child, but on the completion of my certification, I quickly discovered that the world was literally dripping with Life Coaches. In order to distinguish myself, I not only became a Personal Development Consultant, I noticed a gap in the market that set me aside from the traditional goal setting and accountability that other Life Coaches offer.

If you do not radiate self confidence, then your service or product will look like everyone else’s.  When we believe very strongly in ourselves and our ability, we take the time to discover what is unique about what we offer and capitalise on that.


2.     Become an authority in your field

If you become an authority in your field, you eventually become the ‘go to’ person for consultations. It is impossible to become known as an authority in your field if you don’t put yourself forward at every available opportunity.  You become an authority through blogging, public speaking, contributing to forums and Facebook groups, writing ezine articles, presenting workshops, asking for joint ventures and in multitudes of ways that are relevant to your industry.  It is impossible to become an authority in your field if you lack the confidence to self promote.


 3Become known as a Problem Solver

If you become known as a problem solver, your advice will be sought after.  Everyone has problems that need solving.  Find the issues in your industry and teach people how to resolve them easily and efficiently. That way, you will remain top of mind for those who need your service or product and those people will refer clients and customers to you.

I believe it is essential to become a problem solver in order to stay ahead of the game and create a bigger brand.  How can you do that if you don’t have a strong belief that your product or service solves problems?

What problem can you resolve for your clients?


4.     Create your own tribe

With the breakdown of the family structure and the lessening of the role religion plays today, the need to belong is one of the greatest needs we have in the modern world.  In my first business, I created such a strong tribe that my clients used to tell me that they were members of my singles club even though there was no membership structure in place.

Creating your own tribe around you is by far the most effective means of building a successful business.  It enables you start to develop your own loyal following without having to spend tons of money on advertising.

Not only have you created a customer base, your tribe will tell others about you.

To start creating a tribe around you, it is important to give them value, which often means spending time giving away free information that will assist them to solve problems in their own life.

It is impossible to build a tribe if you don’t have a strong sense of self confidence and know that you are able to solve their problems.


 5.     Self promote through a variety of sources, online and offline.

Offer yourself as a guest speaker whenever possible.  Leave business cards in unlikely places. Subscribe to Sourcebottle and offer to write articles, be interviewed or tell your story.

Start conversations with strangers, develop rapport and ask them what they do for a living.  They will then return the question.  Hand them your business card and tailor the ‘elevator pitch’ to what you think they might be interested in.

There are so many ways to self promote.  You are only limited by your imagination.

Do you think you might need to develop more self confidence to do this on a regular basis?


6.     Ask for the business

Offer your product or service to those who you think might need them.  I regularly offer my service through Facebook private messages, but only to those with whom I am connected and who have expressed that they have a problem within my niche.

I decided on that method of gaining new business after a high profile entrepreneur sent me a Facebook PM promoting his workshop. I was impressed with that, considering we were not connected and he had no idea if I was his avatar or not.

It does however, take real self confidence to offer your services that way because our fear of rejection is so strong.  Overcoming this fear of rejection is one of the services I offer.

If you don’t ask, you don’t get.


 7. Establish credibility through presenting workshops

Not everyone can afford my services and I understand that (not that my services are expensive).  When starting out in business, very few individuals really understand the value of self development and its’ relationship to business success, so they are often loathe to part with their money for what they consider a luxury service.

One of the ways to develop a larger customer base and to showcase your expertise is to present workshops which help to solve a problem your customer or client faces and give it to them at an affordable price.

Unless you have a wad of money to spend on advertising or you have a shopfront in a high traffic zone, then it is essential to develop your self confidence.  Without it, you become another face in the crowd and with the high failure rate of small business it is highly likely that you could become another business statistic.


Self confidence can be developed quite quickly with the right tools.  If you would like to learn how to develop more self confidence quickly,  ask me how.  Self confidence can be developed and you can learn processes that go far beyond the ‘fake it till you make it’ approach that others teach. Why not ask me how?




2 Responses to 7 Reasons Why Self Confidence is Essential to Small Business Success

  1. Roy A. Ackerman, Ph.D., E.A.
    August 22, 2012 at 4:18 am #

    I think this codifies your idea in eight words…
    Polish comes from practice; charisma comes from certainty.
    Practice your pitch and your expression of vision… but folks will flock to use you/buy from you, when you exude charisma.
    Roy A. Ackerman, Ph.D., E.A. recently posted..London Bridge is Falling Down…My Profile

    • Madonna August 22, 2012 at 12:45 pm #

      I like that Roy. Very clever.

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